Profit Potential
The most important factor in generating
cool profits from the smoothie business is location, location,
location. It is very important to objectively judge a store's
location. Get locations that demographically and psycho graphically hit
your customers. Don’t make mediocre decisions on real estate. Your
opportunity in the market is different if you're in the downtown section
of a college town than it is if you're at the corner of a busy
intersection that has no sidewalk. It really, really depends on your
market environment, your customers and what you think is missing in the
community.
R.E.M
Philosophy
The consumer profile for fresh-squeezed
juice and smoothies varies, but the purchase is primarily an impulse buy,
so careful attention to the menu and the department's appearance are
paramount. The biggest thing driving consumer buying behavior, which
transcends both the juice and coffee business, is the R.E.M
philosophy—rewarding everyday moments. People are willing to spend the four,
five or even six bucks for that one little indulgence they have
every day, whether it's a double mocha, chai tea or a strawberry-banana
smoothie.
Profitable Pour
Smoothies and related
beverages such as Bubble Tea make a profitable pour. At Euphoria, a 20 ounce serving sells
for CAD $4.89 or US $4.25
|
How
Easy It Is To Make A Profit - Sample Chart
20 Oz. Serving (Canadian
Dollars) |
|
Menu Price |
Cost
Per Serving
(product cost + ice + cup + lid) |
Profit
Per Serving |
Profit
Per Year at 100 Servings a Day |
Profit
Per Year at 200 Servings a Day |
Profit
Per Year at 300 Servings a Day |
|
4.89 |
1.61 |
3.28 |
$119,720 |
$239,440 |
$359,160 |
|
How
Easy It Is To Make A Profit -
Sample Chart
20 Oz. Serving (US Dollars) |
|
Menu Price |
Cost
Per Serving
(product cost + ice + cup + lid) |
Profit
Per Serving |
Profit
Per Year at 100 Servings a Day |
Profit
Per Year at 200 Servings a Day |
Profit
Per Year at 300 Servings a Day |
|
4.25 |
1.50 |
2.75 |
$100,375 |
$200,750 |
$301,125 |
|
|
Smoothie Profit Calculator
Curious about how much money you can really make? How many smoothies do you think your
Euphoria store, kiosk or mobile cart will generate daily, after you have chosen an ideal location? How about if you have four
locations? You can plug in few of your own
numbers below to get a better picture of your expected gross profits just
from smoothie sales:
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